TikTok launched its radio service with help from Bella Poarch and Lil Nas X
There is no escape from the TikTok mania … even on the radio! The Chinese social network has just announced the launch of its own radio channel on the SiriusXM streaming platform. Described as a version of the “For You” stream of the app, many creators will be coming to the air to tell the stories behind the songs that have gone viral on TikTok.
“Montero (Call Me By Your Name)” by Lil Nas X, “Inferno” by Bella Poarch, “Be Happy” by Dixie D’Amelio … These are some of the songs that have become huge hits thanks to the trend powers of the social network. As TikTok continues to demonstrate its influence in the music world, the Chinese giant marks an important turning point with the launch of its own radio channel, as its official blog points out.
Called TikTok Radio, the music channel is already available on the SiriusXM paid streaming platform, whether via the mobile application, on the web and even in vehicles, specifies the social network.
Ed Sheeran is on board
TikTok Radio will work the same as the app’s “For You” stream, which features diverse and trending videos on the platform, the company said. Unsurprisingly, the station will play the most popular songs on the app. Several creators have already been announced as hosts on the TikTok channel. For now, the social network has mentioned TikTokers 8illy (@ 8illy), Cat Haley (@itscathaley), Hindzsight (@hindzsight), Lamar Dawson (@dirrtykingofpop) and Taylor Cassidy (@taylorcassidyj). They will present music and unveil the stories behind the trends on the platform.
Without going into details for the moment, TikTok revealed that the most prolific creators of the platform will also take turns on TikTok Radio with the help of Bella Poarch, Lil Nas X, Dixie D’Amelio or even Ed Sheeran. The British singer recently set a live performance record on the social network. Also cited were Alex Warren, Ashnikko, Dillon Francis, Just Stef, JXDN, Loren Gray, Noah Beck, Normani, Spencer X, Tai Verdes, Walker Hayes while the app has hinted that other creators may appear at the ‘antenna.
Live shows and a chart
On the program, listeners can experience the top 10 trending songs on TikTok with “The TikTok Radio Trending Ten” every Friday at 3pm EST. Replays will be available throughout the week and at any time on the SXM app.
Another feature involving DJs sees DJ Habibeats and DJ CONST mixing viral songs from the platform, live and simultaneously on TikTok and TikTok Radio, every Friday and Saturday starting at 7 p.m. EST. As for the Top 10, Internet users will be able to find the replay on the SXM application.
“We’re excited to launch TikTok Radio on SiriusXM, which opens artists and creators like this incredible host group to new audiences. Now SiriusXM subscribers will have a new route to discover the latest music trends and get A first listen to the music superstars of tomorrow. The channel captures the revolutionary music culture that creates so much joy and entertainment on TikTok through video in an all-audio format, “noted Ole Obermann, Global Head of Music, TikTok.
Recently, TiKTok has sought to highlight its influence in the music industry. In a survey, 75% of users said they discovered new artists through TikTok, while 67% said they were more likely to search for these songs on streaming platforms after hearing them on TikTok.