Tobermory gets its first FM radio service

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Patchy radio reception on the peninsula for its stations and demand for radio service is the reason Bayshore Broadcasting will install a transmitter in Tobermory, the company’s chief executive said Thursday.

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The CRTC issued its decision on July 23, which allows the Owen Sound-based broadcaster to erect a transmitter to repeat the signal from its FM radio station, 98 The Beach in Port Elgin, which is further south along the shore. of Lake Huron.

Tobermory’s new radio service is tentatively named 92 The Wave. The transmitter will be in place this fall if possible, but perhaps not before next spring.

“It’s an underserved area of ​​Grey-Bruce,” Bayshore general manager Kevin Brown said in an interview.

“And we’ve heard from different listeners over the years and even more over the last year that they wish they could get one of our stations here and get the local news, the local weather. . . .”

He also noted that Bruce County is “growing like wildfire in tourism and, of course, Bruce Power has been a big promoter of jobs and expansion there.”

The broadcaster promised the CRTC it would “expand our 30-second newscast to include news from up there,” Brown said.

The CRTC’s license amendment to Bayshore’s Port Elgin station states that the new radio service would incorporate “information of direct and particular interest to the residents of Tobermory and the northern Bruce Peninsula.”

Brown added: “And then one day, and I don’t know when the day will be, it may never be, we hope he’s grown enough in that area that we can go from a replay (broadcast) to a full, original local broadcast. station.”

He speculated that it could be 10 or 20 years from now.

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“Between 98 The Beach and the new transmitter, virtually all of Bruce County will be able to get this signal now,” he said.

The Canadian Radio-television and Telecommunications Commission’s decision authorizes the new FM transmitter to operate at 91.9 MHz, a service of approximately 2,000 watts.

He said the transmitter will serve a population of approximately 923 people, will not overlap the core area of ​​any other station, and is not expected to add additional revenue potential to Bayshore Broadcasting.

It is the first radio service serving Tobermory directly.

With the Tobermory broadcast, Bayshore Broadcasting will have 10 radio services under its banner.